TOOL 6 · THE CREATE LOYALTY PHASE

Loyalty Ask Builder

Most referral and testimonial requests go out as a mass email disconnected from any real moment. That's exactly why they get ignored.

Fill in a few details below and this tool builds one ready-to-send ask, tied to a specific win your client just had, so it reads as earned recognition instead of a favor being extracted.

REMEMBER

The typical ask goes out the same way to everyone, at a random time, with no reference to anything real. Tying it to an actual result they just had is what makes it feel like an invitation, not a favor.

What's your first name? (optional, used as the sign-off)

How do clients work with you?

What are you asking for?

What specific win or result did they just have? (be specific)

Why this client's word specifically matters to you (optional. Write it lowercase, as if finishing the sentence "And honestly, ___, which is why your word means more here than most.")

Where should they leave the testimonial? (optional link, used for testimonial or both)

Want it in your own voice instead? (optional)

A few quick fields · under 2 minutes

This works so much better with the real win filled in and the right ask picked, that's what keeps this from reading like a mass email.

YOUR LOYALTY ASK

Loyalty Ask Builder

A Letter From ICONIC™

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